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A revolution in carpet industry
100% SILK MACHINE MADE CARPETS

Necip Yeşiltepe: “2007 will be the year of our new surprises. We produced the first 100% silk machine made carpet and we will present this new product to the world markets. This new product called ‘Gümüş İpek’ (Silver Silk) and it has the best quality fibers plus the most tempting color and design compositions. I believe that customers will prefer buying silk carpets instead of synthetic floss.”

Modern Halı (Modern Carpet Co.) is a carpet manufacturer founded in 2002. Same year the company took over the brand name and plants of Gümüşsuyu Halı (Gümüşsuyu Carpet Co.) a Turkish veteran carpet manufacturer in machine made carpet industry. Without deviating from the corporate innovative pattern of Gümüşsuyu which was regarded as a pioneer in creating new qualities in Turkish carpet industry, Modern Halı is drawing attention in overseas markets with their diligently produced carpets. In the words of Necip Yeşiltepe, Marketing Coordinator of the company, “Both the legend and the characteristics of Gümüşsuyu remain the same. Years ago it was my father who had first introduced me to Gümüşsuyu as the best quality carpet in Turkey. And today, those carpets, their colors and compositions are still in a good shape.”

Modern Halı is producing high quality carpets by using the best quality yarns. The company also preferes using acrylic in synthetic fibers. In wool carpet group, New Zealand wool is preferred. In 2006 Modern Halı brought four new qualities in this group and in 2007 three more products will be offered to the market.

Necip Yeşiltepe stated that they will perform the world premiere of their two new products this year in Domotex Hannover and added: “2007 will be the year of our new surprises. We produced the first 100% silk machine made carpet and we will present this new product to the world markets. This new product called ‘Gümüş İpek’ (Silver Silk) and it has the best quality fibers plus the most tempting color and design compositions. I believe that customers will prefer buying silk carpets instead of synthetic floss.”

Oriental, the company’s legendary acrylic carpet in synthetic group, is identified with Gümüşsuyu and renewed by Modern Hal› by means of new colors and designs. There are five more products in acrylic group which have hand carved motifs. Legend, Prestige, Modern and with its outstanding colors Titan and Tempo recorded successful sales results. Kaftan, which is actually a gold silver wool carpet, was reproduced in acrylic form in order to popularize it among the public. Inspired by the early Ottoman Kaftan motifs, acrylic Kaftan is enriched with gold silver yarns. This carpet is particularly in demand among the Middle East countries.

Right after a short break, Modern Hal› returned to world markets. The company is planning to expand the export activities in 2007 as well as doubling up their sales in internal market. Today Modern Hal› exports mainly to America, Europe, Far East and Middle East. Necip Yeşiltepe emphasized the importance of exports and explained their plans for 2007: “The production capacity of Modern Hal› is very high. However we do not prefer to reduce prices or the quality in order to achive sales. Instead we created a system which enables the protection of the stock and the dealers. This way the profitability is assured and the quality remains the same. ”

Underlining the significance of doing business by means of specific company methods, Yeşiltepe concluded: “Quality, color and design variety and the most acceptable prices are the most important parts of our corporate planning. We are producing carpets that we use in our own homes.”

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