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VINFLOOR: MAKING STEADY PROGRESS

“Vinteks, which is located in Istanbul has a production facility that covers 25.000 square meters of close space and has an annual production capacity of 5.000.000 sqm. Having nurtured the domestic residential vinyl-cushion market to maturity and dictating their respect for long term cooperation and service-oriented approach to the Turkish customers, Vinfloor has been able to prove their quality and became a leader in the Turkish vinyl-cushion market in the past year.”

Building a strong brand name with their constant dedication to quality and on-time service in the Turkish flooring market, Vinfloor has recently developed new economic residential products as well as value added contract products to increase their share of exports in the international floor coverings market. Vinfloor is a young and dynamic brand, that is drawing their strength from Vinteks Group, which has been active in the Turkish floor coverings market for four decades. Vinteks, which is located in Istanbul has a production facility that covers 25.000 square meters of close space and has an annual production capacity of 5.000.000 sqm. Having nurtured the domestic residential vinyl-cushion market to maturity and dictating their respect for long term cooperation and service-oriented approach to the Turkish customers, Vinfloor has been able to prove their quality and became a leader in the Turkish vinyl-cushion market in the past year. The past year has been an exceptionally hard one for the Turkish flooring market. The residential floor covering sector has seen a big drop in the demand for vinyl-cushion PVC flooring products as different and low quality array of imported laminate floor covering products has increased their market share. Adding to the already bleak situation, the increase in raw material prices, and the increase in imports of second and third quality products has adversely effected the sales of first quality standart products. In this stormy environment, Vinfloor has been able to widen their distribution network and strengthened their position as the market leader, thanks to the strong ties with their network of wholesalers, that are the most experienced and service oriented in the Turkish market.

The increase in Vinfloor, vinyl-cushion flooring products can be mainly attributed to the companies dedication to research and development. During the last quarter of 2006, Vinfloor has been able to finalize a long term project to come out with an economical residential product. With a competitive price, quality and stability, that is much higher than similar products in the market, the new economic vinyl-cushion floor covering series, Dia-Floor has already received strong demand from their international as well as the domestic customers.

Apart from the economic flooring solution, Dia-floor, which is for the residential sector, Vinfloor has succesfully added the new Traffic Series, for the heavy commercial and light industrial use contract market product, to their vinyl-cushion range. Seeing the approval and certification of their Traffic product by domestic and international research and testing centers, Vinfloor has seen a big increase in the application of vinyl-cushion products in the domestic contract market. During the past year, the company had installed their Traffic product to some of the major hospitals, shopping malls and government buildings all around Turkey. This increase can be attributed to the realization of the contract flooring market that, compared to other contract flooring solutions vinyl-cushion products offer a stronger performance, higher durability, lower long term costs and anti-bacterial characteristics to their customers. Aside from the domestic sector, Vinfloor had succesfully completed number of major international contract project with their Traffic Series products. Currently, the customers can find a wide range of colors and designs in Vinfloor, Traffic Series catalog. Finally, Vinfloor as a strong and dynamic floor covering brand look to the international and domestic floor covering market as one of the significant players in their area.

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