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GREAT EXPORT RECORD BY YÜKSEL SERAMİK

Oğuz Berkol: “Yüksel Seramik exports to Israel the most with a figure of 1 million square meters per year. This is followed by Canada with 600.000 sqm, America with 400.000 sqm. We are exporting also to Germany, England, Turkish Republic of Northern Cyprus, Bulgaria and Romania and in 2007 we are planning to increase our export figures to 4 million sqm per year.”

Yüksel Seramik (Yüksel Ceramic Co.) was established in 1997 as a subsidiary company of Yuksel Holding that is one of the leading groups in Turkish construction industry. The project preparations of the plant, manufacturing and the assembling of the machinery were completed by Sacmi of Italy, an institution who used the world’s most advanced technology. In 1998 Yüksel Seramik started the production of ceramic tiles in their modern production plant which is fully equipped with the latest technology. Ever since the first day, the company focuses on supplying products mainly to international markets rather than selling them to internal market. “Our company exports to Israel the most with a figure of 1 million square meters per year. This is followed by Canada with 600.000 sqm, America with 400.000 sqm” reported O€uz Berkol, the General Manager of Yüksel Seramik, to Floor Magazine. Yüksel Seramik, exporting also to Germany, England, Turkish Republic of Northern Cyprus, Bulgaria and Romania, is planning to increase their export figures to 4 million square meters per year in 2007.

Yüksel Seramik has four range of products; glazed wall tiles, splitted tiles, glazed floor tiles and glazed porcelain tiles. Glazed floor tiles, in accordance with EN 176 Standards, are strongly resistant to wear and frost. The dimensions of the floor tiles varies from 45x45 to 33x50 cm. Yüksel Seramik, having 30 retailers throughout Turkey, is a well known company in ceramics industry with their export figures. In 2006 the company presented “American Collection”, a brand new series of floor tiles. Combining vigorous rich colors of stone, earth and fire, magnificent texture of history, soft and modern figures, this new collection is specially designed for the customers in America, Europe, Middle East and Turkey. There are six different series in the collection and are all produced by rotocolor technology. Hence American Collection draws great attention especially from American market.

Yüksel Seramik aims to improve their product portfolio and comprehension of quality. Customer satisfaction is highly important for the company. “Our first principle is providing endless customer satisfaction” says Berkol and adds: “In case of a difficulty, we don’t hesitate to find a solution to the matter and if it is needed we resend the product to the customer.”

Quality in production is essential in order to keep aesthetic value alive. Following this vision, the company formed a design studio and Yüksel Seramik’s experienced team is working on a digital platform to create unique designs. Trying to create original products by using textures and colors that are far beyond being ordinary and providing natural products that are improved and renewed, are among the main design comprehension of the company.

 

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