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ROYAL HALI GROWS TO BE A GLOBAL BRAND

“Even though the export activities are in their early stage, Royal Hal› attracts great attention at international arena. The company is exporting to nearby countries, mainly to Europe and the Middle East. In the short run Royal Hal› is planning to perform its operations by means of dealership organizations in certain regions. Accelerating the dealership activities in overseas, Royal Hal› aims to be a driving force of carpet sector and plans to persist in most parts of the world. ”

In spite of its young age, Royal Halý has become one of the leading companies in Turkish carpet sector. Thanks to the attempts of the third generation of Nakiboglu Family, Royal Halý was founded in 2005 within the structure of Naksan Group, which ranks among the top 500 industrial enterprises in Turkey. Royal Halý adopts a management conception that is strongly attached to moral and corporate values, and only in a short time, the company managed to prove its uniqueness with its innovative approach and original style. Today Royal Halý stands for a contemporary design concept in Turkish carpet sector. With its 220 employee and 30 administrative personnel, Royal Hal› continues its production on a 36.000 square meters covered area and in 2007 the company's annual output was recorded to be 5 million square meters.

Naksan Group companies have export activities in more than 70 countries and the annual export figure is around 70 million dollars. However started its export activities in early 2007, Royal Hal› recorded over 3 million dollar export sales within the first four months, which gives a general idea about the company's export potential.

Unlike many other brands, Royal Hal› doesn't adopt the idea of creating special collections for export regions. Top quality products for the domestic market are directed to overseas markets as well. According to its objectives in national and international markets, Royal Hal› attaches great importance to cooperative projects with world famous brands. The first cooperative project was the license agreement with Pierre Cardin. By 2007, in conformity with the license, Royal Hal› started to produce and sales of Pierre Cardin brand carpets. According to other license agreements, Royal Hal› produces special carpets for kids, which has the images of cartoon characters such as Bratz, Sonic X, Spider Man and Cinderella on them.

Even though the export activities are in their early stage, Royal Hal› attracts great attention at international arena. The company is exporting to nearby countries, mainly to Europe and the Middle East. In the short run Royal Hal› is planning to execute its operations by means of dealership organizations in certain regions. Accelerating the dealership activities in overseas, Royal Hal› aims to be a driving force of carpet sector and plans to persist in most parts of the world.

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