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Yasin Kaplan Halý is expanding
EXPORTS HAVE REACHED 90% OF THE TOTAL PRODUCTION
Mehmet Kaplan: “As an export oriented company, our products are sold in 6 continents and more than 40 countries all around the world. When it comes to international markets, generally we can speak of a well-balanced distribution network. However our objective is to be dominant in rather specific markets where product and service quality is a must.”
In 1983, Yasin Kaplan Halý, a Turkish enterprise was born into the carpet industry. The company is located in Gaziantep, a southeast town in Turkey synonymous with carpet production. During the initial years, Yasin Kaplan Halý manufactured its products through the mechanical weaving looms. The growth in carpet sector and advanced technologies in production lead the company into computer supported electronical carpet weaving looms. In 2005, Yasin Kaplan Halý established its in-house yarn manufacturing facility in order to obtain its own raw material.
Operating on its fully integrated facility, Yasin Kaplan Halý greatly focuses on export sales. Today, the annual input is more than 5 million square meters and the company exports 90% of its total production. The main export regions are European countries, the Middle East, Russia, USA and Central Asia. Mehmet Kaplan, chairman of board of directors, explains the company’s export strategies: “As an export oriented company, our products are sold in 6 continents and more than 40 countries all around the world. When it comes to international markets, generally we can speak of a well-balanced distribution network. However our objective is to be dominant in rather specific markets where product and service quality is a must.”
Built upon a foundation of creativity and innovation, Yasin Kaplan Halý is well aware of the value of investments. In early 2007, the company invested on new machinery for its yarn production facility and recorded 100% capacity increase. “All sorts of development and expansion should be controlled, according to certain dynamics of the industry. Due to the economic crisis in world markets, we decided to invest on yarn production facility rather than carpet weaving.” said Mehmet Kaplan.
It is a well known fact that in carpet sector every market has its own tastes in terms of color and designs in accordance with socio-cultural varities. Thus, customer demands and preferences are highly affected by such dynamics. R&D department of Yasin Kaplan Halý consists of an experienced team that evaluates the world dynamics affecting carpet trends and customer demands. “Today carpets and other interior design elements such as furnitures are consumed together. Any kind of innovation and color preference in furniture industry directly affects carpet sector. Therefore, we as carpet manufacturers need to include new colors to our portfolio and create new collections each year.” comments Mehmet Kaplan about color and design approach of the company.
Recently, modern carpets in shaggy style are quite popular especially in the European and Middle East markets. Yasin Kaplan Halý offers unique colors and designs in shaggy carpets. Cosmo Shaggy, which is the brand new collection, is woven by imported yarns and highly appreciated by customers. Mehmet Kaplan stresses the innovative approach and the marketing activities of the company: “We develop promotion strategies by participating the world’s leading trade fairs such as Domotex Hannover and Eurasia Floor. In the near future we are going to launch our new collections and we invite all our friends and business partners to join us at these fairs.”
Over the years, Yasin Kaplan Halý has achieved a great success in terms of export activities. During 2008, the company is planning to focus on target markets which are selected for the export strategies. R&D operations for production will be handled with improved budgets and special collections will be launched in order to secure a better position in global markets. Mehmet Kaplan summerizes the objectives for 2008: “We may think of new investments by anaylsing the production sector within the first months of 2008, however we avoid the idea of investing without a comprehensive feasibility study” and adds: “In 2006, we had the honour of ranking among top 1000 exporters of Turkey and by the end of 2007, we expect to rank among the top 500.”