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INNOVATIVE, EXCITING AND ELEGANT SOLUTIONS BY VITRA
“Exporting 60% of its total production, Vitra tiles are preferred in many projects worldwide. Berlin Schönefeld Airport Terminal D, London Heathrow Airport Terminal Number 5 and Europark shopping mall in Moscow are among the prestigious projects where Vitra products were used as floor coverings.”
The leading Turkish ceramic tile manufacturer Vitra Karo, offers a wide range of professional products for industrial and commercial use. The company has two main categories of products, Vitra Rezidans and Vitra Arkitekt, that vary in size from 2.5x2.5 to 60x120 cm. Vitra Rezidans is a range of aesthetic indoor and outdoor tiles for living areas such as bathrooms, kitchens, terraces and gardens. Vitra Arkitekt provides professional tiles mainly for industrial and commercial areas such as shopping malls, airports and offices.
Besides its wide range of tile series for indoor and outdoor use, Vitra Karo develops special collections jointly with international designers such as Ross Lovegrove, Defne Koz, Catherine Delcourt and NOA. Addicted to innovation, Vitra Karo presents approximately 30 new series to the market per year including glass border, mosaics, decorative tile series with cut borders, new porcelain tiles in favor of every taste. Most of the products have advanced surface technologies like Vitraclean, Vitraantibacterial and Vitraprotect.
Due to its aesthetic features, high resistance to wear, scratch and stain, and ease of maintainence, Vitra porcelain floor tiles are frequently preferred in commercial areas such as hotels, shopping malls and stores.
No deceleration in export sales
Today, exporting 60% of its total production, Vitra tiles are preferred in many projects worldwide. Berlin Schönefeld Airport Terminal D, London Heathrow Airport Terminal Number 5 and Europark shopping mall in Moscow are among the prestigious projects where Vitra products were used as floor coverings.
Providing solutions in respect of floor tiles for architectural demands, Vitra Karo supplied special tiles for the swimming pools of Queen Mary II, the largest ship in the world. The company also completed the external cladding of Danish tv building with Vitra products.
Today Vitra Karo creates special and original collections both for the domestic market and overseas and becomes a world brand. In order to achieve such an accomplishment, the company anaylizes the tastes of each export region. The textile and interior design trends of the year are also taken into account.
With its Arkitekt collection, which is specially designed for commercial areas, Vitra Karo provides rather functional solutions for architects and offer special products from floor to wall, with each detail considered.
Distribution network and marketing activities
Vitra Karo considers the Middle East as an important, strategic market. In addition to this, the company has a production plant in Ireland, and several suppliers in Germany, United Kingdom, Russia, USA, Canada and Scandinavia. Vitra Karo continues to supply products for the projects in the Middle East and has a showroom in Bulgaria, a new European Union member with a booming economy.
Vitra Karo: a young brand of a long-established company
Vitra Karo, a member of the Eczacýbaþý building materials division, manufactures and markets under the Vitra brand since 1991. Today Vitra Karo ranks among the top ceramic tile producers in Europe. In order to strengthen its proficiency and become a global brand, the company developed investments and partnerships in international arena. In recent years,Vitra Karo acquired Engers Keramik Gmbh, a German ceramic tile manufacturer, and in 2007 the company acquired 51% share of Villeroy&Boch. With this investment, the annual production capacity has been increased to 35 million square meters.